The new Groovizz Headquarters represents a bold dialogue between heritage and innovation, housed within a restored historic building that has been reimagined through contemporary architectural interventions. Located in a culturally rich context, the project celebrates the layering of time, blending the character of the past with the energy of a forward-thinking creative brand

The original structure, preserved and carefully restored, features natural Sicilian stone, which grounds the project in its regional identity and material authenticity. In contrast, a series of projecting modern volumes, crafted from steel and glass, emerge from the historic fabric—creating dynamic tensions and visual contrasts that express the company’s progressive spirit

These bold additions reinterpret the rhythm of the existing architecture without overpowering it, offering new functional spaces such as collaborative lounges, creative studios, and panoramic meeting rooms. The steel structure of the extensions conveys lightness and precision, while large transparent surfaces foster natural light, openness, and visual connection with the surrounding environment

Internally, the design merges industrial aesthetics with contemporary comfort, integrating raw materials, exposed elements, and minimal detailing. The result is a workspace that is inspiring, flexible, and deeply rooted in place—a reflection of Groovizz's identity as a bridge between tradition and innovation